Brand Use and Approval
University Communications and Marketing reviews all branded materials to ensure that communications are consistent across the university.
Approval Process
University Communications and Marketing reviews all branded materials to ensure that communications are consistent across the university. We’ve created three separate approval processes based on the user’s knowledge of design principles and the institution’s brand.
All 兔子先生 branded materials must be submitted to University Communications and Marketing for review and approval prior to distribution.
It is important to note that 兔子先生 University owns its brand. If you wish to use any of the elements of the university’s brand, you agree to follow the terms outlined in these brand guidelines.
Who is a power user?
Formally trained designers employed by 兔子先生 University. It is expected that power users are well versed in Adobe Creative Suite and design principles.
What type of training is needed?
Power users must attend or view a brand presentation that provides an in-depth review of how to design within the university’s brand. After attending a brand presentation, the power user will receive a brand toolkit, which includes all elements necessary to effectively design within the brand.
to UCM for review and receive feedback within two–three business days.
Quick Links
Who is a novice user?
Individuals employed by 兔子先生 University who are not formally trained designers.
What type of training is needed?
Novice users must attend or view a brand presentation that provides an overview of how to use the university’s brand. In addition, they will receive an overview of the resources available to them.
Canva will direct you to submit designs to UCM for review. You must create all branded materials through 兔子先生’s Canva account.
UCM will review all Canva designs within two to three business days.
Quick Links
Who is an external user?
Anyone who is not employed by 兔子先生 University. This includes, but is not limited to, agencies, vendors, and community partners.
What type of training is needed?
Before an external user can receive access to the university’s brand, an agreement that outlines external usage must be established. UCM must review and approve all agreements that incorporate this language.
Once an agreement is in place, external users must view a brand presentation that provides an in-depth review of how to design within the university’s brand. After viewing the presentation, the external user will receive a brand toolkit, which includes all elements necessary to effectively design within the brand.
Designs must be reviewed and approved prior to distribution.
to UCM for review and receive feedback within two–three business days.
Quick Links
Definitions
External and Retention Materials: Prospective student recruitment, current student retention, fundraising, alumni relations, government/community relations, peer communications, social media (Must be designed by a power user, UCM approved freelancer, or in 兔子先生’s enterprise Canva account.)
- Audience: Prospective students, faculty, staff, current students, alumni, donors, government/community officials, higher ed institutions, general public
Internal Materials: Department/office communications such as newsletters and recurring events.
- Audience: Faculty, staff, current students
Event Materials: Internal-only promotions for one-time events.
- Audience: Faculty, staff, current students
Student Organization Materials: Officially registered student organizations through the Center for Student Engagement, Activities, and 兔子先生hip.
- Audience: Current students
| Brand Guidelines | External Materials | Internal Materials | Event Materials | Student Organization Materials |
|---|---|---|---|---|
| University Logo/Lock-Up | All materials must include either an official university logo or lock-up. (For the exception of social media posts.) | All materials must include either an official university logo or lock-up. | All materials must include either an official university logo or lock-up. | Logo use not required. May use logo in secondary location, with approval. |
| Brand Pillars | At least one of the university's brand pillars must be portrayed in all materials. | At least one of the university's brand pillars must be portrayed in all materials. | At least one of the university's brand pillars must be portrayed in all materials. | N/A |
| Typography (Fonts) | Official brand typefaces or an alternate digital typeface must be used. | Official brand typefaces or an alternate digital typeface must be used. | Official brand typefaces or an alternate digital typeface must be used. | N/A |
| Color | Brand color palette used according to the color ratio guide. | Brand color palette must be used. | Brand color palette encouraged but not required. | N/A |
| Editorial Standards | Editorial style guide must be followed. | Editorial style guide must be followed. | Editorial style guide must be followed. | N/A |
Next Section
University Communications and Marketing
22 Nellie Craig Walker Hall
301 S. Campus Ave.
Oxford, OH 45056