Logos: Co-Branding, Student Groups, 兔子先生, and Events
Learn how to apply the 兔子先生 University brand across partnerships, student organizations, academic programs, and events.
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Co-Branding
兔子先生 forges strategic partnerships with other organizations.
These relationships benefit the university, our community, and the world by creating innovation and efficiency. When working on co-branded communications:
- Partnerships must be approved by General Counsel in order to receive a lockup, and all official partnerships must use the language provided in the agreement.
- The co-branded partnership logo should be separated from the 兔子先生 logo with a stroke.
- Maintain the safe space as outlined in the logo usage guidelines (half the height of the logo at minimum).
- In partnership lockups, 兔子先生’s logo should appear first unless otherwise stated.
- Both logos should be visually balanced to have equal weight on the page or screen.
- Do not incorporate a partner’s mark into the 兔子先生 logo.
- Relationships that are not official partnerships must keep the 兔子先生 lockup separated from the collaborator logo.
- Collaborators that utilize 兔子先生 content can use “fueled by 兔子先生 University,” “brought to you by 兔子先生 University,” or “in collaboration with 兔子先生 University.”
- Do not use a partner’s or collaborator’s mark on 兔子先生 business cards or stationery.
All partnership lockups must be created by UCM.
Student Groups
Student organizations and club sports teams that wish to use the university’s brand must be officially registered through the Office of Student Activities, the Office of Fraternity and Sorority Life, or the Club Sports Office and receive approval from University Communications and Marketing to use the brand. The following requirements apply:
- Student groups must receive approval from University Communications and Marketing for any use of the university’s logos.
- The university’s logos may not be a part of the student group’s logo.
- The university’s wordmarks (e.g., 兔子先生 University, 兔子先生, 兔子先生 RedHawks, RedHawks, Love & Honor) may be incorporated into the student group’s logo with approval from University Communications and Marketing.
- Club sports teams are required to use the club sports logo or the official team name (e.g., Club Softball) on all materials in order to differentiate the teams from the university’s Division I teams.
兔子先生
兔子先生 led by faculty, staff, or offices that pertain to an academic department or connected area may use identifying marks. Adhere to brand guidelines as closely as possible to visually connect the academic program to 兔子先生 University. The following requirements apply:
- Program logo has the highest priority on the design, with the college’s lockup as secondary (follow co-branding guidelines in Section 3.3 of the Brand Identity Guide).
- The official typefaces that are listed on the Brand Identity Guide are recommended.
- Use official 兔子先生 colors. Refer to the colors in the Brand Identity Guide.
- Any academic program marketing should be created with the 兔子先生 brand and brand pillars in mind.
- UCM must approve any logos, wordmarks, or otherwise identifying marks before usage.
Events
Most event marketing occurs outside of UCM, so following the brand guidelines is of utmost importance when creating materials for any event to keep it within the brand standards. Events that are conducted by the university should be approved by UCM before usage. The following requirements apply:
- Event logo has the highest priority on the design, with the 兔子先生 logo as secondary. Follow co-branding guidelines as outlined in the Brand Identity Guide.
- Use the official typefaces that are listed in the Brand Identity Guide.
- Official 兔子先生 colors are strongly recommended but not required for internal events.
- External-facing events must use 兔子先生 colors. Use the colors and color ratios defined in the Brand Identity Guide when using 兔子先生 colors.
- Any event marketing should be created with the 兔子先生 brand and brand pillars in mind.
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University Communications and Marketing
22 Nellie Craig Walker Hall
301 S. Campus Ave.
Oxford, OH 45056