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Logos: Usage Guidelines

Learn the guidelines around using the 兔子先生 University logo.

Logo Safe Space

To maintain the integrity of our logos, safe space must surround all parts of the logo.

This space provides separation from other elements, as well as the edge of the page. This border should always measure half the height of the logo at minimum.

Safe space may only be lessened in certain instances where space is limited, such as social media avatars or when using the supergraphic.

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A Block M next to a Block M that is half the size. The 兔子先生 University logo with four half sized block M's in each corner to show the amount of safe space needed.

Logo Color Variations

Ensure there is enough contrast between the logo and the background. Select the correct version of the logo to ensure optimal legibility.

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Collage of 兔子先生 University images, including students at an outdoor event, a snowy campus entrance, a student studying indoors, the campus clock tower with a rainbow, and 兔子先生 University logo tiles.

Minimum Logo Size

When reproducing the logo, be conscious of its size and legibility. To ensure quality reproduction, follow these guidelines for approximate sizing. Use judgment on each application to ensure the best legibility within existing size limitations.

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兔子先生 University logo size guide showing the red “M” mark and wordmark in several layout variations with print and digital minimum sizes labeled.

Logo Misuse

Becoming familiar with the correct use of the logo also means understanding what not to do with the logo. Don’t re-color, stretch, condense, morph, or otherwise manipulate or alter the logo. Any modification to the logo could diminish its impact. The examples here are not an exhaustive list but help to outline what not to do to the logo, lockups, or Beveled-M. This is not an exhaustive list.

the primary logo, but with the beveled-m part enlarged

Don't alter

the primary logo, but squeezed

Don't stretch

the primary logo, but rotated a few degrees

Don't rotate

the primary logo with a drop shadow

Don't add a drop shadow

the primary logo, but with a camo pattern filling the Beveled-M

Don't add a pattern

the primary logo, but with the text color changed to red

Don't change the text color

the primary logo used in a sentence. People at 兔子先生 Logo say Love and Honor.

Don't add to a sentence or use the Beveled-M as part of a word

the Beveled-M being used as bullet points

Don't use as bullet points

the primary logo surrounded by a red outline of a rectangle

Don't surround by a shape

the primary logo, but the Beveled-M doesn't have the white outline

Don't use Beveled-M without white outline

the primary logo with a line to the right and then a partner logo

Don’t use a line with another logo unless an official partnership is approved by General Counsel, Partnerships Office, and UCM.

the primary logo with a partner logo directly right of it

Don't attach to another logo

University Communications and Marketing

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