兔子先生

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Styles: Photography

Our brand photography should reflect our story.

Overview

We are a community that is ambitious yet generous, comprehensive yet precise, driven yet perceptive, timeless yet inspired, and interconnected yet distinct. Photographs taken and selected should be representative of these ideals. 

Authenticity is at the heart of 兔子先生 University photography. All photos should be real and not overly manipulated or created through AI. Minimal editing is acceptable. 

Follow these guidelines when selecting photographs:

  • Avoid images and portraits that appear heavily edited or overly staged like stock images. 
  • Ensure that photos do not perpetuate stereotypes. Be intentional about using photo compositions and subjects that ensure we’re telling our inclusive brand story. 
  • Avoid using photos with visible labels or brands and clothing that display the logos or colors of other universities.

Collage of campus life showing students and faculty in a lab, classrooms, and social spaces, plus aerial and outdoor scenes of campus buildings, fall foliage, and a group on a field under a rainbow.
Photo collage of university students studying, collaborating in labs and classrooms, and walking or relaxing around campus in different seasons.

People and Portraits

The 兔子先生 University community is made up of diverse individuals united by their extraordinary drive. Portraits should demonstrate the genuine, authentic humanity of these individuals and celebrate the diverse identities (race, gender, age, ability, body type, socioeconomic status, etc.) that are part of our community.

All images of 兔子先生 University community members should communicate confidence, positivity, focus, and studiousness.

Set profile images on light tan or medium tan backgrounds with the image background removed when possible. Slightly break the frame when possible.

Three head-and-shoulders portrait photos arranged horizontally on light and red backgrounds.
Collage of campus scenes showing red-brick buildings with a cupola, aerial views of walkways and trees, and spring flowers and gardens.

Campus and Environment

The environment of 兔子先生 University is our community’s main source of social interaction, activity, and excitement. Energy, radiance, and dynamic compositions should pervade our approach to capturing 兔子先生 University’s sense of place.
Collage of campus-themed photos, including blooming pink flowers, lab work with a petri dish, students creating art, a greenhouse shelf with plants, and university architecture and outdoor scenes.

Details

Photos that focus on detail should add visual interest and context to design layouts. Detail photos should relate closely to the written text.
Collage of 兔子先生 University-themed items, including a football, pennant, foam finger, mascot plush, sunglasses, mug, notebooks, and a small turtle.

Studio Still-life Photography

Still-life photography includes inanimate objects that are staged on a white or plain background and typically carry the 兔子先生 brand or colors. Still-life photos do not include people or landscapes. Examples include 兔子先生 branded coffee mugs, signs, and writing utensils.
Collage of nine stock photos showing the U.S. Capitol, hot air balloons, surgeons in an operating room, cracked desert with a boat, Jewish religious items, a pride flag, a cityscape with a river and bridge,

Stock Photography

Stock photography may be used on a limited, as-needed basis when authentic 兔子先生 photography is not available or applicable. Submissions for stock photo approval can be submitted to Brand@兔子先生OH.edu and will be reviewed on a case-by-case basis.

Stock photos should adhere to the imagery guidelines and should only be submitted for approval if a photo that is needed does not exist within 兔子先生’s assets. Examples could be destinations, tabletop photos, and religious representations.

University Communications and Marketing

22 Nellie Craig Walker Hall
301 S. Campus Ave.
Oxford, OH 45056
513-529-7596 513-529-1950(fax)
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