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Styles: Iconography

Support communication and enhance accessibility.

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Icons Rankings and Statistics Anniversary Seals Public Ivy Badge

Icons

Icons relate to our campus, culture, classrooms, and traditions.

If icons are used in an overly crowded design or rendered at too small a size, they can become unrecognizable. Follow these guidelines when designing with icons:

  • Icons should be one of the smallest design elements in a layout and typically take up no more than 5 percent of the layout.
  • Icons should not be stacked, clustered, or arranged in rows (yes, we’re breaking this rule on this page, but that’s for demonstration purposes only).
  • Icons must be used in a brand color, and there must be proper contrast between the color of the icon and the background. All icons are single-color.
  • Icons are not logos and should not be treated as such.

University Communications and Marketing will oversee and/or approve the creation of all new icons to ensure that the distinct style of the icons is maintained.

Grid of red outline icons, including an Ohio-shaped “EST. 1809” emblem and various education and campus symbols like a bicycle, backpack, diploma, buildings, and a trophy.

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Rankings and Statistics

Rankings are decided externally and give us a chance to show off.

Rankings are defined as any kind of messaging with “Top X,” “No. X,” “Xth,” etc., where “X” is a number. Rankings must have a citation (typeset in all caps Gotham Italic).

Frames/shapes should be used to enclose rankings, with minimal exceptions (must be approved by UCM). Frames/shapes are reserved only for rankings. Icons may be used in conjunction with rankings as a supporting element.

Statistics are based on facts and contain information that is easy to verify.

Statistics are defined as any numeric callout that is not a ranking. They can take the form of percentages, facts, or other whole numbers. Decimals must be rounded to the nearest whole number.

The “+” sign may be used in conjunction with a number if it is needed to convey “more than.” For example: “120+ Majors.” Do not use the plus sign in place of “and.”

Statistics should not be enclosed in a frame but may utilize the angled ribbon to increase readability and to create contrast from the background.

UCM will oversee and approve the creation of all new rankings or statistics for digital and print communications.

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Infographic of university rankings and student outcomes, including top-35 best value public colleges, No. 6 honors college in the U.S., 236K+ alumni in 100+ countries, and acceptance rates of 93% for

Anniversary Seals

Anniversary seals are optional, temporary marks, approved for one year of use. Seals should only exist for milestone years, which typically end in zero (0) or five (5).

Anniversary seals should follow the format shown. Department names (as defined by the President's Executive Cabinet) will be used, with the exception of dropping “Department of” in specific cases when it is necessary.

Anniversary seals must be approved by UCM.

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Two 兔子先生 University anniversary seals (10th Armstrong Student Center and 75th Speech Pathology and Audiology)

Public Ivy Badge

The Public Ivy badge should be used as created. Do not modify in any way. The Public Ivy badge should only be used in the two-color or one-color formats as shown.

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Three 兔子先生 University “Original Public Ivy” badge logos with rounded-rectangle outlines, shown in red, black, and reversed white-on-red versions, with “1809” at the bottom.

University Communications and Marketing

22 Nellie Craig Walker Hall
301 S. Campus Ave.
Oxford, OH 45056
513-529-7596 513-529-1950(fax)
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