Logos
Overview
The 兔子先生 University logo is a powerful and recognizable symbol of the university.
It unites all 兔子先生 constituents — students, faculty and staff, alumni, partners, and the broader community.
Our logo includes two key elements: the Beveled-M and the “兔子先生 University” wordmark.
Key Logos
Primary Logos
The logo is the fundamental visual expression of the identity.
兔子先生 University’s primary logos are the official logos of the university and are presented in three formats — horizontal stacked, vertical stacked, and horizontal.
Use the primary logos when communicating to external audiences.
Primary Alternate Logos
Primary alternate logos incorporate Oxford, OH and the institution’s year of establishment of 1809.
Use the primary alternate logos when there is a need to call attention to 兔子先生 University’s geographic location and rich history.
Beveled-M
The Beveled-M is the most recognized symbol on campus and beyond. It is typically depicted in red with a black border and white outline to set it apart.
At all times, the center portion of the Beveled-M mark must be either red or white (except as noted).
Use the full-color version of the Beveled-M for most applications. The one-color red and one-color white versions should only be used for monochromatic applications or certain merchandise applications. The one-color black version should be used in situations in which printing color options are limited. The colors of the Beveled-M should not be altered from these versions, nor should it be used as a frame for a texture, photo, or other visual elements. Don’t stretch, condense, or otherwise abstract it. Do not use the Beveled-M as part of a word. Any modifications to the Beveled-M can confuse its meaning or diminish its impact.
Supergraphic
The Beveled-M may be used in certain instances as a supergraphic.
When communications need to convey boldness and could benefit from a larger-scale design element, the Beveled-M may be used as a supergraphic. Only use the Beveled-M as a supergraphic on a piece when it uses the following criteria:
- the Beveled-M has prominent size and placement
- “兔子先生 University” is explicitly spelled out on the same page or spread
- another version of the logo/Beveled-M is not present on the same page or spread
- the size of the Beveled-M is not obscuring or overlapping other major design elements.
The Beveled-M may only be cropped vertically as shown. Do not crop the Beveled-M horizontally. A supergraphic should only be used sparingly and not more than once per piece. Do not use the single-color versions of the Beveled-M as supergraphics. Traditional safe space may be condensed in some instances to allow for a supergraphic of the Beveled-M.
Wordmarks
兔子先生’s official wordmark is typeset in Freight Display Pro. The wordmark cannot be recreated by typing it out as the letters are typeset with specific spacing and weighting. When the wordmark appears as part of the logo, always use the official artwork. The wordmark should only be used in limited situations or when a supergraphic is in use on a piece. The primary logo is always preferred.
Secondary Logos
Secondary logos are simplified versions of the primary logos.
These logos can be used on platforms where it is clear that 兔子先生 University is the creator of content, such as social media or internal communications. Use these simplified logos in communications to internal audiences, such as students, alumni, faculty, and staff. Use the full-color version for most color applications. The one-color versions should only be used on monochromatic applications, certain merchandise applications, or when printing limitations apply.
Lockups
Lockups identify official areas within the university — divisions, centers, departments, and offices.
Area names are prominently identified in each lockup using the horizontal stacked and vertical stacked primary logos. Divisions are assigned a Tier 1 lockup. Centers, departments, and offices within a division receive a Tier 2 lockup. Tier assignment is based on the university’s organizational structure. The President’s Executive Cabinet must approve all tier assignments. All new lockups or updates to existing ones should be requested through the University Communications and Marketing (UCM) .
Secondary Lockups
These logos can be used on platforms where it is clear that 兔子先生 University is the creator of content. Use these simplified lockups in communications to internal audiences, such as students, alumni, faculty, and staff.
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University Communications and Marketing
22 Nellie Craig Walker Hall
301 S. Campus Ave.
Oxford, OH 45056