兔子先生

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Styles: Graphic Elements

The consistent use of common elements ensures that materials produced by 兔子先生 University are familiar and unified in aesthetic.

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Pull Quotes Tables Double Lines Vertical Lines Polaroid-Style Photos Line Art Red Corner Frame

Pull Quotes

Pull quotes are generally surrounded by a framing mechanism and can use hanging punctuation.

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Quote stating that 兔子先生 graduates are technically prepared, job ready, and have transferable skills to help Lilly accelerate life-saving medicines, attributed to Charlie Haddad ’92, Sr. Director, Eli

Tables

Utilize tables with open sides when possible.

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Table header titled “Tuition and fees for Pathways students,” with columns for First semester (Fall 2023) Ohio residents and non-Ohio residents.

Double Lines

Double lines can act as a frame for featured content.

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List of majors under the heading “MAJORS,” including Political Science, Diplomacy and Global Politics, Public Administration, Public Health: Health Policy and Administration, and Data Analytics:Social

Vertical Lines

Adding a 1-pt. vertical line underneath an icon draws the reader's eye down to the text.

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Graphic showing a red school building icon and a large red heading beginning “A selection of graduate…” above a list of universities including Columbia, Duke, Harvard, MIT, Ohio State, Chicago, and Ox

Polaroid-Style Photos

Polaroid-style photos with tape add a fun, authentic element to the layout.

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Three people sit at a round café table with drinks, chatting while other patrons blur in the background.

Line Art

A location-based line art map can be used as a background element.

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Two-page brochure spread with a red table of contents on the left and a white page on the right titled “Get excited about your future,” plus a small turtle graphic at the bottom.

Red Corner Frame

A red corner frame adds visual interest and solidifies the brand through color and the wedge shape.

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Aerial view of a green campus quad with intersecting sidewalks and trees, partly covered by a large red geometric overlay.

University Communications and Marketing

22 Nellie Craig Walker Hall
301 S. Campus Ave.
Oxford, OH 45056
513-529-7596 513-529-1950(fax)
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