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Adam Rottinghaus

Adam Richard Rottinghaus is an author, educator, designer, brand strategist, and media theorist with over 20 years of industry experience in technology and marketing. 

Adam is an Associate Professor of Strategic Communication at ÍÃ×ÓÏÈÉú University in Oxford, Ohio. He researches and teaches on emerging technologies, media, and advertising/public relations. As a teacher, scholar, and industry professional, Adam brings a wide range of perspectives to help his students prepare to enter and adapt to the rapidly changing media and communication industry.

Adam earned a Ph.D. in Communication Studies from the , where he specialized in media and cultural theory. He holds a M.S. in Communication from , which focused on quantitative and qualitative research methods for organizational communication. As an undergraduate at , he studied art and communication, ultimately double majoring in graphic design and graphic journalism.

Adam is the author of Upgrade Culture and Technological Change: The Business of the Future, now available from all major retailers in , and  editions. He is the author of a forthcoming textbook on advertising and public relations called Strategic Communication: A Visual and Practical Guide. He is also writing a book that tells entertaining stories of high-profile fraud cases while offering lessons for the general public to protect themselves in the coming years from deceptive media content produced by artificial intelligence tools. It is tentatively titled, Scam Likely: Learning to Trust in the Coming Age of Media Deception.

For over twenty years, Adam has been a graphic designer and art director specializing in print, web, and multimedia production, as well as marketing strategy and brand management. He has strategic, creative, technical, and client management experience that ranges from tech start-ups to global corporations in technology, healthcare, biotech, chemical, education, and publishing.

To unwind, Adam enjoys gardening, cooking, and traveling, as well as playing baseball, disc golf, and reading/watching/listening to science fiction stories. His latest creative venture is making graphic stories. 

Courses:
STC 259: Foundations of Campaign Design
STC 450: FRAUD! Truth and Lies in Advertising (Special Topics)
STC 459: Strategic Communication Campaigns
MAC 309: Advertising in Consumer Culture
MAC 355: Media Technology and Culture